A Japanese Electronics company, Seiko’s rise to prominence in the watch marketplace coincided with the “Quartz Crisis” that crippled Switzerland’s watchmaking field throughout the seventies. Fittingly, by the point Moore was finishing his run as Bond, Swiss watchmakers had been viewing a resurgence. Image Credit score: Courtesy of Parmigiani Simplicity https://www.watchesworld.com/from-sean-to-daniel-tracing-the-evolution-of-james-bonds-iconic-watch-collection/